A 5 Part Series in 21 Installments
Just kidding. (kinda) When I started working on this concept for a blog post it started as a two part series and just kept growing. So framing Your Artwork will be in 2 posts. And since oil pastels have relatively special needs when it comes to framing, and a few people have been wondering what to do. I will address How To Frame Oil Pastels in the near future.
Proper framing is an important part of selling your artwork. So here are some things to consider when choosing your framing.
Use the best quality framing materials you can afford. I want to start by saying I use only archival and acid free materials when framing my original artwork. You should consider doing this for 2 reasons.
1.Why should a buyer be willing to invest money in your art if you aren’t? I can’t tell you how many times I have seen artists with cheapo framing of garage sale quality, that have their work priced like they think it is something special. If someone is art savvy enough to be willing to shell out big money for your artwork, poor framing may turn them off to buying. Framing quality is a reflection of your professionalism.
In a similar vein, be aware of damaged frames. I do many art fairs every year and the packing and unpacking is really hard on the artwork. I put extra effort in protecting the artwork for traveling, by wrapping each painting in foam and slipping into it’s own box. But if a frame gets beat up, I replace it.
2.Protection of artwork. There are several types of matboard (and glass) out there with various conservation properties. (These will be discussed in depth in part 2.) The framing should provide adequate protection of artwork, not assist in its destruction.
Match your frame style to your artwork style. Choose framing that is stylistically similar to the artwork you are producing. I think this is pretty self-explanatory.
Avoid too much extravagance. Proper framing provides a field in which to view the artwork undistracted. If the framing is too fancy with loads of specialty cuts, patterned matboard or exotic or stylistically inappropriate framing, the viewer may look more at the framing than at the work. However, good framing when done properly, can elevate a mediocre piece of art.
I will occasionally dress up my prints with specialty cuts (fancy cut outs or v-grooves) but I almost never put them on original work. I do use specialty matboards (like suedes or silks) on originals quite often, but I avoid harsh patterns that might distract. A good rule of thumb, if you are spending your time admiring the clever frame job, then its too much.
Always frame to enhance the artwork. I think this is the main difference between how interior decorators choose framing and how artists choose framing. But since you have no idea where the painting is going, or how trends will change in the future. You should choose framing to complement the work, not the current color palette of home decor (unless you get lucky enough that current trends also complement the work.)
Be aware of current trends. Umm, I know this sounds like I have just contradicted myself, but bear with me. The point of this is not to copy what is out there. But being informed of what is popular can only assist you when framing your work for resale. The best way to stay on top of trends is by getting trade magazines like Decor, Art Business News, or Art World News (to name a few.) You can also visit interior design or furniture stores.
Reframe a painting that doesn’t sell. If you have a painting that just isn’t selling you should first evaluate if the artwork is connecting with people. Does the painting in general evoke a positive response from people? Do you have people on the fence about purchasing it, but they just don’t commit?
If not, (however painful this may be to hear) it may be your artwork just isn’t connecting with people. This could be for many reasons other than quality. Like your genre is wrong for your location (are you doing seascapes in South Dakota?) Or perhaps a particular trend has ended. For example I do quite a bit of exotic wildlife, like big cats and zebras and such. We just passed through a hot faze where everyone had a safari room. (See, I told you there was a reason to know what current trends are.) My African wildlife went like hot cakes. That decorating trend has ended. And while I still paint exotics (I painted them before the trend, and will continue to do so.) I can expect the interest in this work to wane, despite the fact that I do them as well or better than before.
But if the painting is getting good attention and still not selling, perhaps you should consider reframing it. (I can hear the frustrated groans already. What! I already spent $$$ framing it the first time and now you want me to do it again!)
Again, I will site myself as an example. As mentioned previously, I do around 15-18 art events each year. The biggest benefit of doing these other than the $$$, is the instant feedback. I can see what thousands of people think of my work (this is not for the faint of heart) in a single day. So if I have a painting that is priced in range with my other work and it appears people respond well to it, or I am selling loads of prints of it, and yet the painting remains unsold. I reframe it and most often raise the price. (Yes, you read that right.) Not only does raising the price recoup your framing cost, but I think much like poor framing can turn off buyers, so can a painting priced too low.
Whenever I have reframed a painting, (and I have done so at least 4 times in the past 3 years.) The painting usually sells within 6 months. Often the very next time I am out. Every painting that I have reframed has sold since doing so.